Montblanc starts the New Year with a smart move: just two hours into 2015, the brand unveiled the new Montblanc Timewalker Urban Speed e-Strap watch line.
Mind you, since Jerome Lambert (previously CEO of Jaeger-LeCoultre) took over the helm of Montblanc in late 2013, we have seen many great evolutions of Montblanc timepieces, and we expect to see even more later this month at the world’s first watch exhibition of 2015, Salon International d’la Haute Horlogerie (SIHH).
This introduction, however, was not expected and yet is a brilliant move for a true Swiss-made watch brand to combine wearable technology with top horological techniques. Essentially, the e-Strap is an interchangeable strap with an integrated technology device that not only offers notifications, but also is an activity tracker and has a Find-Me function, among other things. The strap connects via Bluetooth Low Energy to specified Android and iOS smartphones.
Montblanc Urban Speed Chronograph version with e-Strap
The Smart notifications signaled by vibrations, alert the wearer of incoming communications and offer a preview of emails by topic and sender. It also enables the wearer to read text messages, view status updates and witness incoming calls.
Furthermore, with today’s fitness craze, the a strap is equipped with an activity tracker that measures steps taken per day, calories burned and distance traveled. There is even a smartphone application that lets the wearer track his or her progress over the course of extended time periods.
If this isn’t enough- just hold on- it gets better. There are remote control abilities on the e-strap that function in tandem with the smart phone – including a camera function (tap the e-Strap and your smartphone camera will take a picture), a Find-Me function, and a play music function. The technical device is encased in steel and can be easily adjusted on the top-quality Montblanc Extreme Leather strap. It needs to be recharged every five days (depending on usage) using a standard cable. In short, the Urban Speed e-strap is Smart technology on the wrist that can be removed and changed out for a separate non-Smart strap as desired.
The Urban Speed e-Strap features a built-in integrated technology device
The Urban Speed e-Strap is being offered with a new line of three Timewalker models (in 42mm and 43mm sizes) that are powered by automatic movements and have top-notch functions in them, as well. The Timewalker URBAN Speed e-Strap watches are available in UTC version with a second time zone, a chronograph model, and a three hands watch with date.
The high-performance mechanical watch, with high digital Smart functions, is even attractive in design thanks to a contemporary look via stealth black Diamond Like Carbon (DLC) coating or cold gray micro-blasted case. The Extreme Leather Strap is manufactured in such a way as to look like carbon on the top yet is abrasion resistant, water repellent and wear- and fire-resistant. It is also comfortable on the wrist side. The watch features a sapphire c caseback window to view the mechanical movement.
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